Floor graphics are two-dimensional self-adhesive graphics built to withstand heavy foot traffic. Used as a means of wayfinding, advertising or aesthetic interest, floor graphics are most commonly found in shopping centres, retailers and other customer-facing interior environments.
What are floor graphics?
Floor graphics are a type of signage that’s designed to be stepped on. Found underfoot, these graphics primarily help customers navigate their environments, but they can also provide additional advertising opportunities or serve a purely aesthetic purpose.
Floor graphics play a role in the wider visitor experience and are particularly useful when wall space is limited. Spotted before other signage in many cases, floor graphics are an oft-forgotten medium when it comes to delivering key messaging.
Designed to withstand heavy footfall, these graphics are durable, printed onto cast vinyl for conformability and laminated with hard-wearing, non-slip laminate.
Types of floor graphics we offer
Floor graphics serve a variety of purposes, including:
• Wayfinding
• Advertising
• Reinforcing brand identity
• Adding aesthetic value
The floor graphics we offer do all of the above, and are made from high-tack vinyl and bolstered with non-slip laminate.
Where floor graphics are used
Floor graphics are commonly found in indoor environments, such as:
• Retail spaces and shopping centres
• Healthcare organisations
• Hospitality environments such as hotels and visitors’ centres
• Offices and warehouses
Built to last, floor graphics can withstand heavy foot traffic, making them fit for any indoor location.
Custom floor graphics made to order
Our high-tack vinyl floor graphics come in a range of shapes, sizes and colours. We work with every customer to create a solution that meets their unique specifications.
Our process
Our experienced in-house team manage every stage of your floor graphic project. We design, manufacture and install all signage ourselves to ensure quality control and consistency throughout.
From initial concept and design through to professional installation, we deliver a smooth and efficient service with minimal disruption.
Get in touch to discuss your floor graphics and request a bespoke quote from our team.
Can’t find what you’re looking for?
There’s virtually nothing we can’t design, manufacture, install or source. Contact us
Frequently asked questions
Made from our sturdy, high-tack vinyl and coated in a hard-wearing laminate, floor graphics typically last for six to 12 months indoors and three to six months outdoors – but can last up to two years in low-traffic areas when using quality materials. Footfall impacts lifespan significantly, and high-traffic areas will see shorter lifespans. Maintenance and professional installation are also essential.
If wayfinding is a priority, floor graphics are a natural choice, providing directions to front desks, registers, exits and other areas. They can serve as an additional opportunity to advertise, preserving wall space and introducing another decorative flourish
Yes! Floor graphics come in all shapes and sizes – not just circles. See our photo gallery for inspiration.
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