Reinventing Telensa’s corporate identity with build-up and flat-cut lettering

The challenge: A complete corporate rebrand 

Headquartered in Cambridge but operating worldwide, Telensa provides smart street lighting to cities, helping them become safer and more energy efficient. As part of a major rebranding initiative, the company wanted to retire its outdated visual identity and roll out a fresh, contemporary corporate image. The objective was to remove all existing branding while seamlessly introducing new signage that would reflect the company’s own values, including safety and sustainability. Telensa required a complete overhaul that would combine exterior durability with eye-catching interior design, all while maintaining a consistent aesthetic across several building spaces.

The solution: An exterior and interior overhaul 

To deliver a premium look that aligned with Telensa’s updated identity, we designed, fabricated and installed a custom signage solution, tailored for both interior and exterior applications. 

First, we crafted two sets of brushed stainless-steel build-up lettering. These were then mounted onto matte black back panels, creating a striking contrast and a high-end, architectural finish. For the interior meeting rooms, we produced flat-cut acrylic letters, with a digitally printed gradient applied to the face of each one. Complete with vibrant colours, the lettering adds flair to key collaboration zones. 

The result: A new brand identity that elevates and engages 

The Telensa transformation successfully established a cohesive, elevated brand presence and reinforced the company’s identity.  

By combining brushed stainless steel with matte black paneling, we provided a striking yet sturdy anchor for the company’s high-profile spaces. Meanwhile, the gradient-finished acrylic lettering invigorated Telensa’s meeting rooms, creating an engaging environment for employees and clients alike.  

Our updated signage seamlessly phased out Telensa’s old identity, giving it a polished, professional workspace that authentically represents its evolving brand.