Increasing footfall with Minions-themed graphics at Fujifilm’s London flagship store

The challenge: A multi-zone transformation on a tight deadline 

When the Fujifilm House of Photography in London’s iconic Covent Garden required a branding overhaul aligned with the release of Minions & Monsters, the project combined flawless technical execution with an exceptionally tight deadline. The brief required stripping out a previous Valentine’s Day installation – including turf walls and translucent films – and deploying multi-zone graphics across the flagship store’s windows, Instax Creator Cube and experiential candy cart fixtures. 

The solution: Multi-layer engineering and precise installation 

To bring Fujifilm’s vision to life, the BRIGHT Signs & Graphics team engineered custom solutions for three distinct zones: 

• Double-sided window graphics: To showcase an eye-catching Minion design visible from both the busy Covent Garden street and the shop floor, we developed a three-layer vinyl solution. First, we printed a clear vinyl layer with the image reversed. Second, we added a white-backed vinyl film with the image in its correct orientation. Finally, we applied clear protective laminate to lock in the graphics. Using digital cut-file barcodes, the production team aligned and plotted these layers, sizing them to exact specifications. 

• The Instax Creator Cube: After removing the outdated Valentine’s Day film, our team prepped and polished Fujifilm’s interior mirror surfaces. We then installed laminated vinyl drops, which were slightly overlapped to ensure a continuous pattern across the entire structure. 
• The candy cart: To tie the experiential elements together, we wrapped custom prints around the existing candy cart surfaces, ensuring neat corner folds.