Aligning Telensa signage with Signify’s global brand identity

The challenge: Updating signage to reflect a new brand hierarchy

As part of its integration within Signify, the world leader in lighting, Telensa required a comprehensive signage update across its premises. The objective was to replace existing Telensa-branded signage with a new visual identity that clearly reflects Signify as the parent company, while maintaining recognition of Telensa as a product brand within the Signify portfolio.

The project involved removing outdated branding and implementing a consistent signage strategy throughout the building. The solution needed to communicate the updated brand hierarchy clearly, while retaining the professional, innovative image associated with Telensa’s smart street lighting technology. In addition, the new signage was required to uphold the company’s commitment to quality, sustainability and safety, creating a cohesive experience for employees, visitors and customers.

The solution: A complete exterior and interior signage transformation

To support the transition to Signify branding, we designed, manufactured and installed a bespoke signage package for both external and internal environments.

We produced two sets of brushed stainless steel built-up letters mounted onto matte black back panels. This combination delivered a premium architectural finish while providing long-term durability and excellent visibility. The new signage prominently showcases the Signify brand, reinforcing its position as the parent company while incorporating Telensa as a recognised product brand.

Inside the building, we installed flat-cut acrylic lettering featuring digitally printed gradients to enhance meeting rooms and collaboration spaces. The contemporary design introduces colour and visual interest while complementing the overall Signify brand aesthetic.