In the heart of winter, shorter days and rainy skies can make even the best signage hard to notice. Thankfully, illuminated signs offer the perfect solution, keeping logos, text and graphics visible no matter how early the night draws in.
This winter, Bright Signs is helping businesses remain seen with signage that not only looks great but performs brilliantly in low-light. So, let’s take a look at why illuminated signs make all the difference in the darker months.
Why visibility drops during winter months
Winter brings a unique set of challenges for businesses looking to stay visible. With daylight hours at their shortest, your signage has a smaller window to capture the attention of customers passing by. Add to this overcast skies, rain, fog and snow, and it’s easy for signs to blend into the surroundings.
For businesses that rely on being seen, seasonal drops in visibility make the right signage solutions absolutely essential.
Benefits of LED and backlit signs in low light
LED and backlit signage are a great way to cut through winter gloom. LEDs are small, powerful lights built into a design, while backlit signs illuminate from behind to make your graphics glow. Together, they boost visibility, catch the eye and give any space a modern feel.
LED and backlit displays are just two popular ways to boost visibility and give your signage a modern edge, with plenty of other options to explore.
Benefits of LED and backlit signs in low light
LED and backlit signage are a great way to cut through winter gloom. LEDs are small, powerful lights built into a design, while backlit signs illuminate from behind to make your graphics glow. Together, they boost visibility, catch the eye and give any space a modern feel.
LED and backlit displays are just two popular ways to boost visibility and give your signage a modern edge, with plenty of other options to explore.
Energy efficiency and cost savings of modern illumination
With longer nights, winter signage often needs to stay on for extended hours. This can be a real concern for businesses looking to save energy and cut costs. That’s why options like LED signs are ideal as they consume significantly less power than traditional light bulbs. They also require fewer repairs, lowering costs further.
At Bright Signs, we focus on an eco-friendly approach that not only works for you but also helps the planet.
Popular illuminated sign types for winter
To stay seen in the darker months, businesses are investing in a variety of illuminated signs. Some popular options include:
- LED channel and backlit letters
- Halo lighting
- Lightboxes
- Neon signs
- Digital LED screens
- Edge-lit acrylic signs
With a range of options suited for exterior and interior displays, Bright Signs is on hand to talk through your options for illuminated signs this winter.
Safety, compliance and installation considerations
A great sign does more than just look good – it works safely, meets regulations and performs reliably. This is the reason why LEDs play a key role in our signage.
LEDs produce far less heat than traditional bulbs, reducing fire risk and minimising wear on the surrounding materials. The result is a safer, longer-lasting sign that stands up to daily use.
Winter conditions can add another layer of complexity to your illuminated signage, with icy or wet surfaces creating risks that require extra care. To ensure safety during installation, our experienced team takes every precaution, mounting each sign securely regardless of the weather. Our modern LED signs are also built to withstand the extremes long after they’ve been installed, featuring IP-rated light strips that deliver reliable, long-lasting performance in both outdoor and industrial environments.
How illuminated signage improves brand perception
Not only does illuminated signage help businesses stand out on dark streets, but it can also influence how customers see your brand. Bright, evenly lit signs signal professionalism and reliability, communicating that your business is welcoming and ready to help.
Bright Signs designs illuminated signs that keep businesses visible on busy high streets throughout winter, providing bespoke solutions that help all sectors shine.
Make your brand shine with Bright Signs
From sleek LED solutions to backlit panels and eye-catching lightboxes, illuminated signage is more than just decoration – it’s a way to make your brand stand out throughout the cold winters.
Across retail, hospitality and leisure, Bright Signs creates signage that turns heads and performs safely, come rain, snow or shine.
If you want to make the most of wintertime with reliable illuminated signage, call 01223 835714 or visit brightsigns.co.uk/contact to discuss your next project.